Author Archives: federicofroscampelo

About roses, foxes, puppies and humans

          A couple of weeks ago, a friend of mine bought a puppy. She had been longing for it for quite a while; more than two years, in fact. She waited until now to make it happen, since she will … Continue reading

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The delicate balance: between belonging and individuality

          Human beings are innately social. We are made to connect with each other, something that social psychologists call <<eagerness to affiliate>>. Except for cases such as autism and very few people with characters prone to ostracism -anomalies-, we all … Continue reading

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About deservingness

          And since in the previous post we talked about forced happiness as an advertising resource and a social paradigm, let’s approach here another issue –not less controversial. The culture of false deservingness.           I walk along the street and … Continue reading

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The demand of happiness

“the happiness factory”           Suddenly we are aware that a very particular kind of advertising has spread all around us. It appeals to happiness as a lifestyle, ‘accessible’ through the consumption of certain products. This kind of advertising threatens to … Continue reading

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That swan named Natalie Portman…

          Good actors achieve awakening in their audience the same emotions that they know how to convey in the play. In that huge emotional lab called cinema, empathy connects us with the experiences of the character. However, some figures occasionally … Continue reading

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The Placebo and Nocebo effects

          When scientists perform studies that involve administering substances to patients, the latter are usually divided into groups, one of which is the ‘control group’. Instead of being provided the true chemical or medicine, this one is given a neutral … Continue reading

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“We want to build a machine that will be proud of us”

          That was the motto of the <<Thinking Machines Corporation>> which Daniel Hillis had co-founded in the ’80s decade. At that moment Hillis was carrying out his PhD thesis at MIT (Massachusetts Institute of Technology) in the area of massive … Continue reading

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Two in distress makes sorrow less

          We were four workmates sitting at the table of a coffee shop. Middle morning of a labor day, the place was full of people asking for their thermal cups and taking them away to drink their ‘latte’ and eat … Continue reading

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