Monthly Archives: June 2011

About deservingness

          And since in the previous post we talked about forced happiness as an advertising resource and a social paradigm, let’s approach here another issue –not less controversial. The culture of false deservingness.           I walk along the street and … Continue reading

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The demand of happiness

“the happiness factory”           Suddenly we are aware that a very particular kind of advertising has spread all around us. It appeals to happiness as a lifestyle, ‘accessible’ through the consumption of certain products. This kind of advertising threatens to … Continue reading

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